The Hero Trade isn't just the name of the most famous bad idea. It's also a meta commentary on modern superhero consumption. Throughout most of Bad Idea's run are stealthily published one-shots of a superhero universe. All of which deal with an overarching theme, the commodification of superheroes. Because how else are you going to compete with the likes of Marvel, DC, and a few others? Through supply, demand, and the reactionary nature of advertisement by reputation.